Microsoft has been transitioning Xbox into a “gaming” brand that includes all their offerings pc, console and other. It’s all “xbox” not just the console. They do not intend to stay in the console market and have been intentionally expanding the brand’s meaning for a long long time now. What they’ve wanted to do for a while is to drop hardware entirely and migrate to a fully subscription based streamed gaming approach where you own no hardware at all. This remains their intended goal and they hope to deliver it through expansion of the mobile gaming market.