EA wants to place ads in full-price games, again
www.techspot.com
Speaking during the company's latest earnings briefing, EA CEO Andrew Wilson said in-game advertising could become a "meaningful driver of growth" for the firm.

EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during ‘Replay’ moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn’t long before the backlash led to EA disabling the ads.

    • kakes@sh.itjust.worksEnglish
      3·
      6 months ago

      It’s honestly hard to explain just how cool it is. If you watch the trailer and think it’s a cool idea, just know that the game absolutely delivers on it 500%.

    • skulblaka@startrek.websiteEnglish
      2·
      6 months ago

      Noita is so, so, so much more than it seems from the reviews and trailers. Trust me. If the core gameplay looks cool to you, pick it up, and then know that once you’ve “beaten” the game the first time (took me 40 hours to do) you’ve experienced approximately 5% of the total game content. Noita is an Easter egg wrapped inside four secrets wrapped in an enigma. One of my favorite games ever made.