EA wants to place ads in full-price games, again
www.techspot.com
Speaking during the company's latest earnings briefing, EA CEO Andrew Wilson said in-game advertising could become a "meaningful driver of growth" for the firm.

EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during ‘Replay’ moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn’t long before the backlash led to EA disabling the ads.

  • ChonkyOwlbear@lemmy.worldEnglish
    17·
    6 months ago

    I’ll never forget back in the day when Anarchy Online sold adspace on the virtual billboards in their cities. Fanta bought nearly all of it. The same Fanta ad was everywhere. It was hilarious.