EA wants to place ads in full-price games, again
www.techspot.com
Speaking during the company's latest earnings briefing, EA CEO Andrew Wilson said in-game advertising could become a "meaningful driver of growth" for the firm.

EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during ‘Replay’ moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn’t long before the backlash led to EA disabling the ads.

  • Melvin_Ferd@lemmy.worldEnglish
    38·
    6 months ago

    Every one of you deserve this. Can’t wait to see more of this stuff.

    We should have pushed back against ads the minute we saw ads coming. You can’t wait until its annoying.

    So since we can’t beat them, join them. I hope thar one day i can help put ads in every space so you can’t ever escape them. We’re 90% there.