EA wants to place ads in full-price games, again
www.techspot.com
Speaking during the company's latest earnings briefing, EA CEO Andrew Wilson said in-game advertising could become a "meaningful driver of growth" for the firm.

EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during ‘Replay’ moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn’t long before the backlash led to EA disabling the ads.

  • Zahille7@lemmy.worldEnglish
    8·
    6 months ago

    I recently bought the Prototype games cause they were on sale and I wanted to replay them for funsies.

    The first game came out in like 2009 and there are billboards around the city for GameStop, Jersey Boys, I saw one that was just DC’s old 2000s logo. I think there were one or two other billboards in-game with real companies on them, the rest were made up.

    I thought it was interesting to see because you don’t see it in games anymore unless you mod it.

    • skulblaka@startrek.websiteEnglish
      1·
      6 months ago

      I remember playing Midnight Club 3 when I was a kid and learning about KidRobot from their in world billboards. It fits really well in a racing game.