EA wants to place ads in full-price games, again
www.techspot.com
Speaking during the company's latest earnings briefing, EA CEO Andrew Wilson said in-game advertising could become a "meaningful driver of growth" for the firm.

EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during ‘Replay’ moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn’t long before the backlash led to EA disabling the ads.

  • LostWanderer@lemmynsfw.comEnglish
    4·
    6 months ago

    Do it and get appropriately lambasted EA, I dare you scummy bastards! Android Wilson is such a foolish individual. What would truly stimulate growth for them is making great games people would want to buy. Advertisements in games are a strong hell no from me. One of the main reasons why I avoid EA games is because of their scummy history in the gaming space, if they could let go of their shortsighted greed; I could be inclined to reward those slavering executives with a game purchase. However, they won’t until it really tanks their sales to the point of desperation.