The game plan is the same as the game plan for the Mac, but they’re going to run it in a fraction of the time because they already have the playbook. Apple’s not in the business of “intentionally taking a loss,” Apple is in the business of slowly iterating products into platforms over strategic time spans. That’s exactly what they’ll do here.

The OLED displays are severely supply constrained; I doubt Apple can produce more than one or two million in 2024. With so few units available, there are more than enough dyed-in-the-wool Apple fans and die hard VR geeks with $4k to burn to guarantee that it will be sold out until 2025.

This first million will create an ecosystem for the platform in the form of third-party software and enthusiast communities. The successful launch will entice more suppliers to make the OLEDs, increasing availability and reducing cost. That paves the way for a sans-Pro Apple Vision for $2,500 sometime in 2025 or 2026. The cycle repeats: more users, bigger community, more evangelists, more word of mouth, more software, cheaper components, and then Apple ships Apple Vision Air in 2027 or 2028 for $1,500. Then in 2030, Apple Vision Air 2 comes out but the original is still for sale at $999.

Now we’re looking at Apple’s standard good/better/best product matrix that they use for the iPhone, iPad, Apple Watch, and Mac, and we’re also looking at a relatively Mac-like price range starting at a grand but with options running well above $5k.

The original Mac sold for $2,495 in 1984 which is about $7,000 adjusted for inflation. Apple’s kicking this new platform off for half the entry price. No one knew what the heck the Mac was supposed to be for in 1984 either, but the entire desktop computing paradigm was forged in its image. We’re now looking at a second Mac.

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Ken Kocienda, the engineer who led the team that created the original iPhone keyboard and predictive text system, wrote a book titled “Creative Selection: Inside Apple’s Design Process During the Golden Age of Steve Jobs.” So there’s at least one real engineer for you who speaks highly of Jobs.

They aren’t nameless. They write books and go on podcasts, their thoughts on Jobs are available to us. Plenty of them praise Jobs for driving them to do their best work.

Right, I said it’s “not bad,” hardly a ringing endorsement. It had some good ideas and concepts but it also has a lot of flaws, which is why it’s quite unfortunate that it’s the best Discovery ever managed.

It’s not false advertising because it did everything it was advertised to do in the introductory demo when it went on sale six months later. Google is the one faking their demos.

Right? Put Lorca on the front of my list to round out all four seasons. The outsiders carry the cast.

My problem with season 4 wasn’t that it was slow, but that it was uninspired and by-the-numbers. I had worked out that the DMA was a “stepping on an anthill” situation by… episode 4, maybe? 5 at the latest. So then I got to watch one of the oldest tropes in sci-fi unfold for 8 more episodes, played completely straight. Yawn.

I’d rather watch the B-plot from S01E06 of Babylon 5 to experience that particular story again. That way I’d be done in an hour.

Yes, exactly. Season 1 knew what it wanted to be. When it was over, I remember thinking “alright, not bad, I’m excited to watch this show grow the beard.”

But it never did. In retrospect, Season 1 is the strongest season the show had to offer. Each subsequent season got a little worse as plots got more confusing, themes got more muddled, and no breakout characters emerged to carry the show through an abundance of narrative turmoil and worldbuilding strangeness. But above all else, seasons 3 and 4 are just boring. I don’t care about the crew or their mission. The most interesting characters are consistently the outsiders: Pike, Vance, Rillak. I’ll be watching season 5, but mostly out of a sense of obligation and morbid curiosity.

As much as I like SNW, it’s still not quite the show I’ve been waiting since 2005 for: seven curious officers on a ship called Enterprise set in the mid-25th century. I worry that SNW has robbed us of the opportunity to see the classic formula set in the immediate post-TNG era… even though that seems to be what season three of Picard was explicitly setting up.

We all know the bubbles will still be green

Sokath, his eyes uncovered

Balderdash

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EDIT: Apparently everyone on this website is insane

The inmates are running the asylum

11 years old

“programmed obsoletism”

Serious question, how old is your laptop?

Star Trek is cool

Bingo. It was kinda cute at first when it was still trying to be funny, but as the parody pretense slowly fell away it just got boring.

The strangest part about it is how each episode is a remix of a Trek episode and yet the remix makes it very clear that the writers just don’t get it. For example, season 2’s “Blood of Patriots” is a rearrangement of “The Wounded,” but the subplot about Mercer and Malloy being best friends forever trivializes what TNG successfully depicted as a nuanced dilemma.

There’s no accounting for taste, but it genuinely surprises me that there seems to be so many Star Trek fans who think it’s any good. On the other hand, it seems pretty safe to say that season 3 was the last, so clearly the actual numbers were unremarkable.

What a lovely episode.

I saw a fair amount of skepticism across the Fediverse about how musical episodes are always bad and annoying, to which someone would always respond “well, Buffy nailed it.” Apparently the SNW writers feel the same way, because “Subspace Rhapsody” isn’t just a homage to “Once More With Feeling,” it’s a love letter. They may have swapped the demon for a subspace wedgie, but they kept the idea of using music to force the characters to confront their feelings about each other, and they even threw in a bunny callback.

10/10. I hope SNW maintains the tradition of a theatrically silly episode near the end of each season as long as it runs!

But again, the notion that NX-01 was called “Dauntless” before the Borg First Contact incursion is your headcanon. No one working on Enterprise ever attested to that, and Cromwell’s casting as Cochrane is certainly not evidence of this alteration.

You started this conversation by saying “They did the same thing for First Contact” and I just want to know who “they” is and what the “same thing” that “they did” is. You’ve brought up this Dauntless/Enterprise theory twice now but that’s certainly not evidence that any “they” did any “thing.” As far as I can tell it is your headcanon for a relatively minor inconsistency that could have any number of other explanations, the most obvious one being that Arturis got a detail wrong.

I just find it incredibly hard to believe that anyone working on Enterprise was working on the assumption that they were creating a show in a timeline that was “altered” by the events of First Contact. That was never alluded to in the show’s four year run and as far as I know no one working on that show ever said anything of the sort.

How does Cromwell reprising Cochrane in “Broken Bow” support the notion that Enterprise is in a different timeline from all previous Star Trek? I don’t see how these things are connected at all.

Interesting headcanon, but headcanon nevertheless. I’d wager heavily that neither the First Contact nor Enterprise production staff share this interpretation, much less intended it.