• Dr. Bob@lemmy.ca
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    17 hours ago

    Advertising is not a technology and there is no evidence that advertising occured 30,000 years ago. That time period predates capitalism, products and competition among manufacturers, and written language.

    • rainrain@sh.itjust.worksOP
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      15 hours ago

      Advertising is a method of persuasion.

      It’s as old as civilization.

      We advertise for various reasons, selling products is just one of them.

      And yes, over time, we have developed new advertising techniques.

      A body of techniques is what’s referred to as a “technology”.

      • quediuspayu@lemmy.world
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        12 hours ago

        Advertising is a communication technique to bring attention to something.

        You are mostly talking about commercial advertising, which is still not technology.

        Where did you find that definition of technology?

    • rainrain@sh.itjust.worksOP
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      15 hours ago

      Given this technology of persuasion (advertising). A technology that is insanely powerful (so powerful that convincing literally everybody of literally anything is a power that is comfortably within our grasp). What would it look like if everybody was persuaded to believe some total bullshit?

      I mean what would it look like, to us, if we found ourselves in the midst of such a predicament?

      • fakeplastic@lemmy.dbzer0.com
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        15 hours ago

        We’re living in an age of demagoguery, I don’t know why you wouldn’t use that metaphor instead of the relatively harmless advertising, it’s much more important and you can look around and see what it’s like.

    • rainrain@sh.itjust.worksOP
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      17 hours ago

      That would imply that I am wrong about something and so are all my friends.

      My cherished belief, in which I am heavily invested, upon which all of my important ideas are based, is actually total bullshit.

      Given the choice between that hard truth and a tasty lie, I might choose the lie.