A bit of a tangent, but Tom’s Hardware ran an A/B test for their headline with the following options:
A: WD launches HDD recycling process that reclaims rare earth elements, cuts out China.
B: This HDD recycling process could make U.S. less dependent on China.
I get the point of A/B testing, but this is an example where as a media organization you have to pick whether you believe in A or B. If you are into technology, you can make a solid argument that A and B are extremely different.
A bit of a tangent, but Tom’s Hardware ran an A/B test for their headline with the following options:
A: WD launches HDD recycling process that reclaims rare earth elements, cuts out China.
B: This HDD recycling process could make U.S. less dependent on China.
I get the point of A/B testing, but this is an example where as a media organization you have to pick whether you believe in A or B. If you are into technology, you can make a solid argument that A and B are extremely different.
I’d go with a, it 's factual, while b sounds clickbaity like the next cheap boulevard paper. TH going down the drain of cheap attention for ads now?
Yes, A sounds far more neutral.
B is borderline misinformation as there was nothing in their own article to backs up the “make U.S. less dependent on China”.