Uber wades into a fierce price war to stay competitive in India
restofworld.org
Upstarts and political pressures are forcing Uber to play by new rules as they reshape India’s ride-hailing economy.
  • Uber has been compelled to change its traditional commission-based pricing for its two- and three-wheeler segments in India.
  • The shift towards subscription-based models, pioneered by companies like Namma Yatri, is gaining traction in India and is seen by some experts as a potential global trend.
  • The Indian government is actively promoting commission-free alternatives, creating uncertainty about the future landscape.