Nintendo announced that it will be discontinuing its commercials on Fuji Television (aka Fuji TV) following reports of a sex scandal that involves the Japanese TV network and Masahiro Nakai – former leader of the boy band SMAP as well as a popular host, presenter, and actor.

The scale of the case and public outcry in response to it has caused a total of 50 companies (including Toyota and Kao Corporation) to withdraw their support for the network, with Nintendo being the latest to join the boycott (source: The Nikkei).

Donkey Kong’s expression like: “We do not approve.”