EA wants to place ads in full-price games, again
www.techspot.com
Speaking during the company's latest earnings briefing, EA CEO Andrew Wilson said in-game advertising could become a "meaningful driver of growth" for the firm.

EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during ‘Replay’ moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn’t long before the backlash led to EA disabling the ads.

  • hornedfiend@sopuli.xyzEnglish
    34·
    6 months ago

    I’m really struggling to remember when 's the last time I played an EA game. I can’t really…

    Let them monetize everything until oblivion,no one’s gonna stop them anyway,so they might as well slowly die.

    • SugarSnack@lemm.eeEnglish
      7·
      6 months ago

      They’ve got EA Sports FC (formerly FIFA) and madden though, they’re never going to die.

      • dependencyinjection@discuss.tchncs.deEnglish
        8·
        6 months ago

        Maybe not, but individuals can choose where to spend their money. The masses will still buy this shit, but I am the kinda guy will will make his own life harder based on morals.

        Like I ain’t shopped on Amazon for years. Some stuff I just can’t find anymore. Not used WhatsApp for many years, makes it harder to join friend group chats. Etc.

        • SugarSnack@lemm.eeEnglish
          3·
          6 months ago

          Yeah I agree completely, but we shouldn’t kid ourselves that companies are going to go bankrupt because a minority of users are absolutist about in-game ads, or will sacrifice social connections to avoid using Meta products.

          In these cases an individual can act for any number of valid reasons, but it takes a much bigger collective action to influence the outcome, which requires a much bigger reason/scandal.

          • dependencyinjection@discuss.tchncs.deEnglish
            5·
            6 months ago

            This is my argument.

            I don’t believe my choices have an impact at all, in fact they impact me more negatively than the things I avoid.

            But I can sleep at night knowing I am not giving them my money, or my business, etc.

            It’s like with the Reddit exodus and people thinking it would / will be the death of Reddit. The truth is they barley noticed we left and they certainly don’t care, but again morals.

            You never know, this thread could make more people think like this and make conscious choices where you can, for yourself so you know you tried to not be a part of the problem.

        • UnderpantsWeevil@lemmy.worldEnglish
          3·
          6 months ago

          The masses will still buy this shit

          The dark side of the XKCD comic Ten Thousand is that there’s always a new pool of suckers entering the market - people who haven’t gotten burned yet and think they’re getting something real.

          I am the kinda guy will will make his own life harder based on morals.

          I wouldn’t even call it morals so much at Once Bitten, Twice Shy. There’s a point at which you don’t want to keep doing business with people who make you miserable.