EA wants to place ads in full-price games, again
www.techspot.com
Speaking during the company's latest earnings briefing, EA CEO Andrew Wilson said in-game advertising could become a "meaningful driver of growth" for the firm.

EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during ‘Replay’ moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn’t long before the backlash led to EA disabling the ads.

  • xan1242@lemmy.dbzer0.comEnglish
    12·
    6 months ago

    A little thing called the “Massive Ad client” exists in NFS Carbon, Pro Street, Undercover and even World.

    It was used to download ads off the internet and display them in the game’s own billboards.

    It was also an entrypoint for a NFS World hack too lol so ripbozo EA