EA wants to place ads in full-price games, again
www.techspot.com
Speaking during the company's latest earnings briefing, EA CEO Andrew Wilson said in-game advertising could become a "meaningful driver of growth" for the firm.

EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during ‘Replay’ moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn’t long before the backlash led to EA disabling the ads.

  • Cosmic Cleric@lemmy.worldEnglish
    62·
    6 months ago

    Pretty sure the Hell Divers 2 backlash was the only time I’ve ever seen gamers win over a corporation.

    There’s been others, over the decades. This isn’t the first time they tried putting ads into games. All the other times were pushed back successfully.

    Blizzard fans have made me absolutely cynical about gamer boycotts.

    True-ish, but people really did step up more in more recent days, and voted with their wallets. The pop dropped was bad enough and for long enough that the company got sold off to Microsoft to recover, and Bobby is gone.

    Anti Commercial-AI license (CC BY-NC-SA 4.0)

    • Duamerthrax@lemmy.worldEnglish
      11·
      6 months ago

      All the other times were pushed back successfully.

      Was it or was it just poorly implemented and the metrics were looking good for the companies buying the ads? Not sure Microsoft firing Bobby because he was a bad leader or just cause it’s an easy way to trim fat and make the purchase look better for their investors.