EA wants to place ads in full-price games, again
www.techspot.com
Speaking during the company's latest earnings briefing, EA CEO Andrew Wilson said in-game advertising could become a "meaningful driver of growth" for the firm.

EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during ‘Replay’ moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn’t long before the backlash led to EA disabling the ads.

  • FiveMacs@lemmy.caEnglish
    1291·
    6 months ago

    Good, do it.

    Let your player base dwindle some more. I already outright refuse to play EA crap. Fill it with ads, make ads mandatory before and after all loading screen.

    Want to equip new gear? Forced ads Want to save? Forced ads

    Put so many ads that you make bajillions. Do it ea I dare you.