• steeznson@lemmy.world
    link
    fedilink
    arrow-up
    4
    ·
    7 months ago

    Yeah the creative side of it is nuts. They seem to just throw things at the wall to see what sticks. I used to work in adtech doing web attribution so I’ve got some perspective on that. The upshot of it is that like 90% of a marketing budget is always wasted but no one knows which is the good 10%…

    Made a comment a wee while ago with more details if you are interested - https://lemmy.world/comment/7031249