• flip@lemmy.nbsp.oneEnglish
    154·
    1 year ago

    Looks absolutely well-planned and not rushed at all, perfect alignment of the logo, proper copy. Definitely not just a hasty implementation of a fever dream.

        • ono@lemmy.caEnglish
          8·
          1 year ago

          I’m amazed at how many people think Twitter has copied the X Windows logo

          when you’re trying to make a point it’s always worth being right and not wrong

          Tom Warren is amazed that many people notice a new logo having almost exactly the same shape as a well-known, decades-old one. Tom Warren would like everyone to know that he is much more clever than they are, for noticing that it also resembles an obscure font’s glyph for an obscure unicode character that has existed for roughly half as long. Good for you, Tom Warren. We all admire you and the glorious blue-framed check mark next to your name.

          • jarfil@beehaw.orgEnglish
            6·
            1 year ago

            obscure font’s glyph for an obscure unicode character that has existed for roughly half as long

            Standard monotype font

            𝕏 - “mathematical double-struck capital X”

            Added to Unicode in 2001, used a very similar character for X11 in 1984, added to math in… who was the first mathematician in history to ever use it?

            Blackboard Bold - popularized in the 1960s.

            • ono@lemmy.caEnglish
              4·
              1 year ago

              Yes, yes… it’s fine to acknowledge the existence of math notation that most people will never use.

              Tom Warren chose to fixate on a specific typeface (not math) and use that as an excuse to criticize people for their valid comparison to something that predates it. He followed up by declaring that he was “right” and others were “wrong”. Is he a four-year-old?

              I can’t think of a more snide, self-aggrandizing way to participate in the conversation. It was unnecessary, rude, and not even technically correct*, which is why he has earned my mocking comment in response.

              *(We can see in the replies that the glyph he shows to support his position is in fact not the same as the logo being discussed.)

              • jarfil@beehaw.orgEnglish
                2·
                1 year ago

                OK, so maybe Tom Warren is not the most likable guy, or not one to defuse a controversy that can lead more people to his website.

                But I think it is technically correct:

                • There is both 𝕏 and 𝕩, not sure which one looks closer to the “formerly-called-Twitter” one, but they do look really close
                • They do follow a way of writing that predates the X11 logo, I wouldn’t be surprised if the X11 logo itself was inspired by that too
                • The glyphs appear just like that as part of the default Unicode typeface I’m using on my phone right now

                I think the part we should take from this, is “Elon just wrote an x in a ‘1337 way’, and called it a logo”.

      • Zapp@beehaw.orgEnglish
        9·
        1 year ago

        I’m guessing that skill with Cascading Style Sheets is considered wasted time and effort at X, much like media relations, accessibility, and microservices.

        • linuxduck@nerdly.devEnglish
          2·
          1 year ago

          I enjoy reading about this change because everytime someone writes something like. Look what x did. My first thought isn’t of Twitter or any social media, it’s: “who’s x?” (As in replacement variable)

          So stupid to rebrand like that. Oh well, never used Twitter anyways

  • Auzy@beehaw.orgEnglish
    92·
    1 year ago

    They did a great job replacing a highly marketable icon with character, with something that feels like cliche 80’s dial-up geocities days that doesn’t make sense at all, given the terminology of everything…

    In other news, you need to log in to use twitter now? lol. Wow, genius

  • chris.@beehaw.orgEnglish
    51·
    1 year ago

    saw this earlier from an old twitter tab, thought my browser had been hijacked with some extension. what an amateurish logo, looks like what a tiny business puts up on their wordpress when they have no designers & are only making a logo because they have to, definitely not what i’d expect from one of the biggest social media sites in the world. elon has been fixated on the whole x thing for literal decades now & that’s the best logo he came up with?

    • PeachMan@lemmy.oneEnglish
      29·
      1 year ago

      Supposedly this is a temporary logo until they can create a more permanent one. It literally came from some random that tweeted at him (X’d at him? Lol). He asked for submissions and just chose one, maybe he accidentally laid off all the graphic designers.

      • FaceDeer@kbin.social
        46·
        1 year ago

        Rebranding was so urgent that he didn’t wait for a finished logo? I have to admit, I’m baffled. With his other changes I can at least imagine a thought process behind it, this one seems to be something he just woke up and decided to do all of a sudden.

          • FaceDeer@kbin.social
            2·
            1 year ago

            He’s not, though. He’s had plenty of successful companies that have done some pretty amazing things, and he’s become a multi-hundred-billionaire starting from a relatively extremely small amount of seed funding.

            I suspect that his successes in other fields may have led him to think he would be just as good at running a social media company, which isn’t going so well for him.

            • AnarchoYeasty@beehaw.org
              27·
              1 year ago

              He bought a company that got bought by PayPal. He didn’t build anything he didn’t run anything. He bought an existing company that got bought out. At SpaceX and Tesla they have entire structures created to stop Elon from fucking up shit and to manage him. If you need your company organized to manage the owner and stop them from fucking shit up you don’t get to claim to be smart or to build amazing stuff. In every case it’s the engineers that build amazing things despite Elon’s involvement. Elon himself is an idiot.

              • FaceDeer@kbin.social
                1·
                1 year ago

                If Elon’s an idiot who doesn’t do anything, then why are so many of his companies successful at the revolutionary things they try? How’s Blue Origin doing with its rockets, for example?

                I think there’s a very clear theme of “I don’t like this person therefore I believe he has no positive qualities whatsoever” going on here.

                • Pigeon@beehaw.org
                  17·
                  1 year ago

                  Because he’s a rich fuck who inherited emerald mine money to get his start, and he got lucky with his first buys and got an in with other rich fucks, and he buys good companies and sometimes he doesn’t wreck them?

                  He didn’t build any of it.

                • prd@beehaw.org
                  14·
                  1 year ago

                  While he obviously has some intelligence, he’s still very much an idiot. One just has to look at his immature and mostly incoherent public relations and business decisions to see that. Further, as smart as he thinks he is, he’s not designing rockets. He pays much smarter people than him to do that for him.

                  People will often say that very rich people MUST be extremely intelligent, after all - they have more money than you!

                  I would counter that sociopathy and the ability to work with a complete lack of morals is what allows people to truly become wealthy. There’s no such thing as an ethical billionaire.

            • TofuScramble@beehaw.orgEnglish
              26·
              1 year ago
              • Offer to buy Twitter for $44 billion
              • Try to back out when Twitter says “ok lol”
              • Get forced to complete the purchase
              • Saddle Twitter with the debt you now have as a result of buying Twitter
              • Invite all the previously-banned bigots and hatemongers back on the site
              • Make your staff’s lives hell, including bullshit ‘performance’ stuff like checking how many lines-of-code they write, so most of them are either fired or leave on their own
              • Raise API prices sky-high, get ridiculed
              • Lock everything behind user log-in, logged-out users can’t see anything
              • Rate-limit how many things logged-in users can do
              • Break widgets
              • Was once the public square of the internet, now weather services are moving to Mastodon
              • “why are we still losing money >:(”
              • Initiate a half-assed rebrand to “X” but the logo, 𝕏, is literally just a mathematical symbol. Who needs copyright on your billion dollar company’s brand identity, eh?

              Whoa, be careful everyone, these are the slick moves of a master genius!

              It’s entirely possible that he was smart, I’m sure he was to an extent, but I believe that Space X and Tesla have better structures in places for managing/limiting Musk’s direct influence, and I also believe that, like many of the super rich, he’s succumbed to a form of right-wing brain rot over the years. His brain is now smooth and toxic.

        • LibertyLizard@slrpnk.net
          7·
          1 year ago

          What other changes has a thought process behind them? Virtually everything he’s done at twitter has seemed like something that occurred to him while shitting and then he forced his team to implement by the end of the day.

          • FaceDeer@kbin.social
            3·
            1 year ago

            Twitter was apparently losing a lot of money before he bought it, so laying off a bunch of staff is one reasonable way to deal with that. Same with charging for the API, getting rid of data centers and offices, and even login requirements to reduce bandwidth and infrastructure costs.

            These were all things done as an attempt at solving problems. They may not have been good solutions, but as I said, you can understand the thought process behind them. “We’re spending more than we take in. So do things to reduce spending and boost income.”

            I have no idea what problem this rebranding is supposed to solve, though. When Facebook changed to Meta, or Google changed to Alphabet, I could understand those because their name had become associated with only a very specific subset of what the company wanted to do. Twitter is still just being Twitter, though. Unless perhaps he’s got some big new project he’s planning for them to start doing that’s distinct from microblogging.

      • chris.@beehaw.org
        6·
        1 year ago

        man, the whole elon musk/twitter situation seems less & less real the more it plays out

    • J.B. Pinkle@beehaw.org
      16·
      1 year ago

      what an amateurish logo, looks like what a tiny business puts up on their wordpress when they have no designers & are only making a logo

      To me it looks legitimately confusingly like the xorg logo, which ironically you usually see on a Linux system only when the config to display the correct logo for something is missing or invalid.

  • Rentlar@beehaw.orgEnglish
    29·
    1 year ago

    I wonder how many (e)X-twitter users there will be after this change.

    Even Mastodon’s old lingo "toot"ing sounds more trendy than "x"ing a comment.

    • Master@beehaw.orgEnglish
      6·
      1 year ago

      If you remember back to your birthday cards as a kid when your loved ones put XOXO in the card… X is kisses.

      So Xing is pronounced Kissing!

      • andrai@feddit.deEnglish
        3·
        1 year ago

        The X isn’t kisses. The X stand for closes eyes and the O is an open mouth, hence XO = kiss emote and XOXO is the plural

        • dan@upvote.auEnglish
          20·
          1 year ago

          Doesn’t “XOXO” mean “hugs and kisses”? The X represents a kiss and the O represents a hug.

            • Vashti@feddit.ukEnglish
              7·
              1 year ago

              You’re interpreting a much older shorthand with online emoticon rules. XO is a closed-eye open-mouth emoticon, but XOXO has been “hugs and kisses” for long enough to have been used when people wrote letters by hand.

          • linuxduck@nerdly.devEnglish
            1·
            1 year ago

            Yeah that’s what I grew up learning and my mom taught me that x is kisses o is hugs. Til that it’s seen and way!

          • Silent-G@beehaw.orgEnglish
            1·
            1 year ago

            That never made sense to me. X is the shape of two people hugging and O is the shape of pursed lips.

            • dan@upvote.auEnglish
              1·
              1 year ago

              Yeah I don’t get it either, but it’s been that way for so long that we as a society probably stopped questioning it.

  • TheYang@lemmy.mlEnglish
    21·
    1 year ago

    yeah, well, even the @twitter account now has the X logo.

    Nitter Link of twitter account, showing X Logo

    x.com redirects to twitter.com as well.

    Wonder if Businesses will replace the twitter logo in their windows as well.

    • Auzy@beehaw.orgEnglish
      34·
      1 year ago

      At this time, many businesses are indeed probably replacing their twitter logo, with either Mastodon, threads, or nothing as a replacement

    • Pseu@beehaw.orgEnglish
      2·
      1 year ago

      Wonder if Businesses will replace the twitter logo in their windows as well.

      I doubt they will for a while at least. This change was so sudden that a lot of people will just not know what X is. It doesn’t look like a social media icon and a lot of people will just not be familiar with it.

      It’s also horribly forgettable, even if I did use X regularly, I might just forget what the icon looked like out of context.